Ethically made, thoughtfully designed
We fit every design to our friends, our moms, our neighbours, people like you.
That’s why yours will feel like it’s custom-made.
We make swimwear for everyday people
Wear what you want for your body, age, and style.
Our mix-and-match swimsuits are made for surfing, tanning, kayaking, and running after your kids.
They love six-packs, stretch marks, plus, petites, and plentiful busts.
Let customers speak for us
from 493 reviewsSuch a cute, tailored and light weight tank top. I love it!! Perfect to wear with my high waisted pants. Definitely recommend.
My fave store in Van! The environment is inclusive,the clothes are beautiful and well- constructed; I would buy everything if I could! I love that they also have a well curated consignment rack. Always an amazing experience (and I always leave with something new)!
These pants are super comfortable, really walk made and made with very sturdy feeling fabric.
I have the plum and mist colour way and have been wearing them everywhere. The adjustable waist is easy and perfect, and I love the light texture of the fabric - super comfy.
I love these pants and they fit true to size. I’m not much of a bow girl so I usually tuck the side ties in but I love that I can adjust them depending on the day.
The tank fits perfectly. The material is so soft and it has become one of my favourite summer tops! Highly recommend.
I had been eyeing this bag up on other sites and then happened upon it in store in Nettle’s Tale Edmonton and was SO excited! It’s super durable and the thick strap makes it feel weightless. Great long strap for bigger bodies and interior pockets.
I bought a Sonora dress in a size medium, and it is very comfortable with lots of positive ease, looks super cute, and I get lots of compliments every time I wear it. The Riviera fabric is so classic and timeless.
I tried this on and instantaneously knew I was going to buy it. It is perfectly and solidly constructed, and there are so many different ways to wear in all seasons. I love the way it fits. It’s so comfortable. Best thing in my wardrobe currently!!!
Love everything about this store,and their own label clothing. Excellent service, great quality. Easy to recommend.
Closet staple for all seasons! I feel so cute in this dress! I even dyed it my favourite colour using RIT dye. So fun!
This is my 3rd top; I've loved all of them! Size inclusive, beautiful material, great fit. And for once we can have cute patterns on adult bathing suits :) I love the new seashells!
Excellent customer service. Great vibes walking in, and I will be back :)
First time in the store. I appreciated the help I received from the two young sales associates. Both were welcoming and friendly. One in particular had a very good eye and made recommendations of styles that would suit my body shape - and she was right. I will be back the next time I am in Vancouver. Please consider opening a store in Calgary. I think you would do well there.
Let me start by saying i normally hate cotton poplin fabric. I dont like that it wrinkles and is hard to steam. This fabric does "wrinkle", but in a way that is soft and looks intentional and relaxed. The grey-green sage color looked kind of mediocre on the hanger, but looks amazing on my skintone. I like the high neck, the stretch of the bodice, and the POCKETS that lay nicely under the cut of the skirt. I enjoy that this is a summer dress i can wear a normal bra with. I got it 2 weeks ago and have already worn it multiple times.